Script Development, Motion Graphics
November – December 2022
During my time at Cyan Solutions, I was entrusted with creating an explainer video for the company's Annual Marketing Program (AMP). Through this program, Cyan would give back to the community by providing businesses a chance to receive $10,000 in marketing services. I brought forth the idea of creating an explainer video for the program so it could be posted on social media and the website. The video would promote AMP and inform the target audience about the what's, why's, and how's about the program.
With a little help from the Cyan Marketing team, I made the script, which was an essential part in acquiring the green light for the project. With an approved script, I started production on the styleframes, and storyboard, and proceeded to record the voiceover for the video before animating it in After Effects. The final video helped pave the way for the look and feel of the social posts and the campaign overall.
Click the image to view the styleframes, and some of the other campaign assets that were inspired by the video!